CLIENT - 118118
OVERVIEW:
118118.com are leaders in business data services. Recent search engine algorithm changes
resulted in a sharp decline in indexed pages from 311,000 to just under 97,000 in Google with
a subsequent substantial loss of rankings across key search categories core to the company
business model.
Darryl Antonio (Digitalhound - CEO) was appointed as SEO Lead Consultant to immediately
address the loss of web page indexation in Google, improve SEO keyword performance and
develop an ongoing content marketing strategy addressing the Top 20 local business search
categories for 118118.com.
Contact Us
Tel: +44 (0)20 7873 2476
Address: 207 Regent Street
London
W1B 3HH
United Kingdom
”
Schedule a 30 minute FREE Consultation with our experts now…
*SEO case study shows growth of 62.35% in organic search traffic, 106.27% in social media
and 57.29% improvement in keyword search rankings*
KEY RESULTS*
“Darryl was instrumental in making us realise that root & branch changes were vital to redress our current declining
status, he galvanised the team into taking specific actions to facilitate our initial recovery & ongoing success.
I’m happy to say that the outcomes achieved were way beyond our projected expectations””
Trevor Saadi - former CTO - 118118.com
©2026 Digitalhound London. Registered in England & Wales 09302377
SITE RELAUNCH
The 118118 website was relaunched with
significant changes to the site architecture,
improvement in the internal linking structure
and the introduction of high quality content
across the website.
INDEXATION
Indexation climbed from 97,000 pages to
548,000 pages over a 12 week period in
Google, surpassing the previous company
best of 311,000 pages prior to the decline.
SEARCH TRAFFIC
Organic visitor traffic had almost doubled
over a 12-week period from a high of 563,000
unique visits p/m to 914,000 unique visits
p/m, due to sharp improvement in keyword
rankings and increased page indexation.
LINK BUILDING
A concerted high quality link building
campaign led to a dramatic improvement in
page indexation and search engine rankings
across 18 of the top 20 performance
categories.
SOCIAL MEDIA
An aggressive Social Media and content
distribution strategy.
Facebook likes stood at just over 36,000 up
from 17,453 at the time of completion.
OUTCOMES - Achieved over the first 12-week period
Organic visibility uplift for a travel brand.
From page-five obscurity to dominant
local visibility for a North London law firm.
Related Case Studies
Ecommerce SEO improvements focused
on growth and commercial outcomes.
SEO strategy driving qualified traffic and
leads.
Contact us today for a consultation
Our team of experts is ready to discuss how
our SEO Services can help you achieve your
business goals
62.35% increase in organic traffic
106.27% increase in social media
57.29 increase in search rankings
-13.webp)
©2026 Digitalhound London.
Registered in England & Wales 09302377
*SEO case study shows growth of
62.35% in organic search traffic,
106.27% in social media and
57.29% improvement in
keyword search rankings*
CLIENT - 118118
OVERVIEW:
118118.com are leaders in business data services. Recent
search engine algorithm changes resulted in a sharp
decline in indexed pages from 311,000 to just under
97,000 in Google with a subsequent substantial loss of
rankings across key search categories core to the
company business model.
Darryl Antonio (Digitalhound - MD) was appointed as
SEO Lead Consultant to immediately address the loss
of web page indexation in Google, improve SEO keyword
performance and develop an ongoing content marketing
strategy addressing the Top 20 local business search
categories for 118118.com.
KEY RESULTS*
“Darryl was instrumental in making us realise that
root & branch changes were vital to redress our
current declining status, he galvanised the team
into taking specific actions to facilitate our initial
recovery & ongoing success.
I’m happy to say that the outcomes achieved were
way beyond our projected expectations””
Trevor Saadi - former CTO - 118118.com
OUTCOMES - Achieved over
the first 12-week period
SITE RELAUNCH
The 118118 website was relaunched with
significant changes to the site architecture,
improvement in the internal linking structure
and the introduction of high quality content
across the website.
INDEXATION
Indexation climbed from 97,000 pages to
548,000 pages over a 12 week period in
Google, surpassing the previous company
best of 311,000 pages prior to the decline.
SEARCH TRAFFIC
Organic visitor traffic had almost doubled
over a 12-week period from a high of 563,000
unique visits p/m to 914,000 unique visits
p/m, due to sharp improvement in keyword
rankings and increased page indexation.
LINK BUILDING
A concerted high quality link building
campaign led to a dramatic improvement in
page indexation and search engine rankings
across 18 of the top 20 performance
categories.
SOCIAL MEDIA
An aggressive Social Media and content
distribution strategy.
Facebook likes stood at just over 36,000 up
from 17,453 at the time of completion.
Contact us today for a consultation
Our team of experts is ready to discuss how
our SEO Services can help you achieve your
business goals
Related Case Studies
SEO strategy driving qualified traffic and
leads.
From page-five obscurity to dominant
local visibility for a North London law firm.
Ecommerce SEO improvements focused
on growth and commercial outcomes.
Organic visibility uplift for a travel brand.
62.35% increase in organic traffic
106.27% increase in social media
57.29 increase in search rankings
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