How Central Europe's leading online retailer achieved double-digit revenue growth across UK and German markets through data-led SEO and content strategy.
Alza is one of Central Europe's largest online retailers, operating across multiple markets with an enormous product catalogue. Competing against Amazon, Currys, and other major players for organic visibility requires a precision approach to SEO that scales across thousands of category and product pages in multiple languages and markets simultaneously.
Alza is one of Central Europe's largest online retailers of consumer electronics and technology, operating across multiple markets including the Czech Republic, Slovakia, Hungary, Germany, Austria, and the United Kingdom. With a vast product catalogue spanning tens of thousands of SKUs and fierce competition from global giants, organic search is a critical driver of both visibility and revenue.
The engagement covered Alza's UK and German market operations, targeting both organic visibility improvements and direct revenue impact through technical SEO, content strategy, and structured data implementation.
Comprehensive technical audit and implementation across thousands of category and product pages, addressing crawlability, indexation, and page speed at enterprise scale.
Redesigned category and subcategory page content to align with buyer-intent search queries, increasing relevance signals and improving click-through rates from search.
Implemented product, breadcrumb, and review schema across the catalogue to unlock rich results in search and improve visibility in competitive product searches.
Tailored the approach for each market's specific search behaviours, competitive landscape, and technical requirements: with Germany receiving a particularly aggressive push.
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