Most audits produce a list of 200 issues and leave you to figure out which ones matter. Ours tells you what is holding your rankings back, the priority order, and what realistic improvement looks like.
Our Audit
Most SEO tools surface problems automatically. The challenge is not finding the list. It is knowing which items on that list are worth your time and budget, and in what order to address them.
Our audits are human-led. We use tools to gather data, but experienced SEO professionals analyse that data and make the judgement calls. You get a report that tells you what matters, why it matters, and what fixing it is realistically worth to your business.
We have carried out audits across legal, travel, hospitality and ecommerce sectors for over a decade. That sector knowledge changes the quality of the recommendations.
Speed, crawlability, Core Web Vitals, mobile performance
Titles, meta descriptions, headers, internal links
Relevance, thin content, duplication, topical gaps
Link quality, authority, toxic link identification
Navigation, crawl depth, information architecture
Where applicable: GMB, citations, local signals
Bounce behaviour, journey friction, conversion barriers
What the sites ranking above you are doing differently
Report Structure
Every issue identified is ranked by its likely impact on your rankings and traffic. You know immediately where to focus.
Actions that can be taken in the next 30 days that are likely to produce measurable improvements relatively quickly.
A longer-term plan covering what needs to happen over 3, 6 and 12 months to achieve meaningful and sustained ranking improvements.
A clear view of what the sites currently outranking you are doing, and what it would realistically take to close or overtake them.
What Sets Us Apart
Tools find symptoms. We diagnose causes. Every recommendation is made by an experienced SEO professional, not generated automatically by software.
Every issue is scored by its likely effect on your rankings and traffic. You always know what to prioritise and what to park for later.
Legal, travel, hospitality and ecommerce each have specific SEO dynamics. Our audits reflect deep experience in your sector, not just generic web standards.
Technical Coverage
Is Google able to find and index the pages that matter? Are important pages being excluded?
LCP, CLS, INP and overall load performance against Google's thresholds.
Security, redirect chains, broken links and error pages that waste crawl budget.
Are your directives configured correctly? Are you accidentally blocking important pages?
Thin pages, near-duplicate content and canonical tag issues that dilute ranking potential.
Are you using the markup types that can earn rich results in your sector?
Is PageRank flowing to the pages that need it? Are your most important pages well-linked internally?
With Google mobile-first indexing, mobile experience is no longer optional.
Book your free SEO audit. We will identify your biggest opportunities and tell you what realistic improvement looks like.
Book Your Free SEO Audit"The audit gave us a clear picture of exactly what was wrong and why. We had a list of priorities within a week."
Head of Marketing, London-Based Law Firm
Get in Touch
Tell us about your website. We will run an initial assessment at no cost and come back to you with a clear view of what your audit should cover.