About Digitalhound | Search & AI Visibility Agency London

Search Got Bigger

The way people discover businesses has changed. Our principles have not.

For years, search visibility largely meant appearing in a list of ranked links. Those links still matter, but they are no longer the whole search surface.

People now discover businesses through Google results, AI Overviews, conversational search, social platforms and answers assembled before a conventional click ever takes place. A business can rank well and still be absent from the answer its customer receives.

Digitalhound helps businesses respond to that change without discarding everything that worked before. Technical SEO, content, paid media, conversion, brand authority and AI visibility increasingly need to operate as one connected system.

SEO did not die. Search got bigger.

The tools will continue to change. Our job is to keep investigating what customers need, what the evidence supports and what will create lasting commercial value.

Evidence Before Activity

Understand first. Prescribe second.

We do not begin with a package, a channel or a fashionable tactic. We begin by understanding the business, the customer, the market and the evidence already available.

Sometimes the right answer is to build something new. Sometimes it is to repair what already exists. Sometimes it is to stop spending money on activity that cannot be justified. The recommendation comes after the investigation, not before it.

Follow the Evidence

We examine how people find, assess and choose a business. Assumptions are useful only when they can be tested.

Protect What Already Works

New technology is not an excuse to discard sound foundations. We preserve valuable rankings, content, audiences and commercial assets before changing the system around them.

Build for the Whole Search Surface

Traditional SEO and AI Search are not competing disciplines. Both depend on technical clarity, useful information, recognisable entities, authority and proof.

Measure What the Business Can Use

Rankings and traffic remain important, but they are not the entire outcome. We also look at conversion, revenue, brand demand and whether AI systems recognise the business as a source.

Our Story

Built from experience. Still driven by curiosity.

Digitalhound was founded in London in 2014, but the thinking behind it was shaped over a much longer journey.

By then, founder and CEO Darryl Antonio had already spent years working across digital marketing in the UK and EMEA. He had seen technologies, channels and supposed silver bullets arrive with enormous promises. Some created real value. Others created activity, complexity and very little else.

The lesson was not to become suspicious of change. It was to investigate change properly.

Digitalhound was built to ask better questions, follow the evidence and remain honest about what can and cannot be known. That purpose has become more important as AI reshapes search and marketing.

We are not trying to be the loudest agency in the room. We are trying to find the signal that matters.

25+

Years of digital marketing experience

2014

Year Digitalhound was founded

96.4%

Client retention rate

£60k+

In unsuitable work declined

How We Think

We do not wait for a playbook when the market is still writing one.

Digitalhound researches the changes affecting visibility, develops practical frameworks and tests those ideas through real client work. The objective is not to create terminology for its own sake. It is to give businesses clearer ways to understand what is changing, measure it and act on it.

The Human Moat

Original data, real experience, verifiable proof and expert interpretation. These are the qualities generative AI cannot originate on a business's behalf, and the qualities that make content more useful, defensible and worth citing.

Read the Human Moat strategy

Citation Share

A way to measure whether AI systems name or reference a business when answering the questions that matter in its market. It expands visibility measurement beyond rankings without pretending rankings no longer matter.

Understand Citation Share

The Audience Moat

The direct relationship a business builds with customers, readers and communities. Search engines and platforms can influence discovery, but they should not own the entire connection between a business and its audience.

Explore the Audience Moat

Structure gets you considered. Proof gets you cited.

Live Work, Not Lab Theory

Ideas become valuable when they survive contact with a real business.

Our frameworks are not left in presentations. They influence platform decisions, content architecture, original assets, measurement and the practical questions we answer for customers.

GetCarHire.com

GetCarHire.com was an established travel website with an ageing platform and effectively no measurable AI visibility. We migrated and rebuilt the site, reorganised its content around connected destination ecosystems and developed original travel assets designed to reduce uncertainty for real travellers.

Within three months, Bing Webmaster Tools recorded more than 32,400 AI citations. Commercial pages also began appearing beside significantly larger travel brands, while organic visibility improved across multiple destination clusters.

The objective is not to manufacture AI citations. It is to become a source worth citing.

The project is still developing, and three months of evidence is not a declaration of victory. It is evidence that a more useful, connected and authoritative website can earn visibility across a broader search surface.

Read the GetCarHire.com Case Study

Connected Capabilities

Specialists in different disciplines. Connected by one method.

Digitalhound brings together strategic, creative, analytical and technical specialists. We do not treat each channel as a separate product to be sold. We connect the capabilities the evidence says the business needs.

Search Visibility and AI Search

Technical SEO, information architecture, content strategy, entity clarity, AI visibility analysis and Citation Share measurement.

Content, Authority and Digital PR

Original research, expert-led content, visual assets, digital PR and authority-building work that gives people and AI systems something worth referencing.

Paid Growth and Conversion

Paid search, campaign strategy and conversion improvement designed around commercial intent rather than activity for its own sake.

Technology and Web Platforms

Web development, migrations, custom applications and integrations that turn the strategy into a reliable working system.

Sector Experience

Markets where visibility, trust and proof directly affect the decision.

We work particularly well in sectors where customers research carefully, competition is strong and weak information can carry a real commercial cost.

Travel and Hospitality

Complex journeys, destination discovery, commercial booking intent and the need to turn practical experience into useful, trustworthy content.

Legal and Professional Services

High-trust decisions where expertise, reputation, clarity and responsible use of AI matter as much as visibility.

Ecommerce and Retail

Large product ecosystems, competitive paid and organic search, conversion pressure and the need to connect discovery with revenue.

Fintech and Specialist B2B

Longer consideration journeys where evidence, authority and clear explanation help buyers understand both the offer and the organisation behind it.

Meet the Team

Experience without the layers.

Clients work with experienced people who understand the strategy, the evidence and the commercial objective. Different disciplines bring different perspectives, but responsibility is shared and communication remains direct.

Darryl Antonio

Founder and CEO

Darryl has spent more than 25 years working across digital marketing in the UK and EMEA. He leads Digitalhound's strategy, research and original thinking, with a particular focus on how search, AI and changing discovery behaviour affect commercial visibility.

Kevin Smith

Director of Technology

Kevin turns strategy into working technology. He leads platform development, custom applications, migrations and integrations, solving the technical problems that determine whether an idea can operate reliably in the real world.

Ross Bale

Senior Account Director

Ross has been part of Digitalhound since almost the beginning. He combines deep SEO experience with practical account leadership and an increasingly important focus on how AI adoption and AI Search are changing visibility in the legal sector.

Tom Preece

Senior Account Manager

Tom works closely with Digitalhound's travel and hospitality clients, connecting account strategy with the practical detail that makes destination content genuinely useful for both travellers and search systems.

Ann Jones

Creative Director

Ann leads the creative thinking behind Digitalhound's visual communication. She turns complex strategies, evidence and data into clear assets that people can understand, use and remember, strengthening the Human Moat around the work.

Rich Heaney

Head of Paid Search

Rich brings an analytical and commercially disciplined approach to paid search. He focuses on the relationship between intent, spend, conversion and return, ensuring paid activity is measured by the value it creates rather than the volume it generates.

Kate Edwards

Head of Social Media

Kate develops social content and platform strategies that create genuine attention and action. Her work connects brand voice, audience behaviour and commercial purpose, helping businesses build relationships that extend beyond a single algorithm or platform.

Jon Iveson

External Financial Consultant

Jon brings more than 20 years of financial experience, including work with KPMG, Crest Nicholson and Paul Costelloe International. He provides the financial judgement and discipline that helps Digitalhound make sound long-term decisions.

Name pending

Chief Sniffing Officer

Our newest recruit. Enthusiastic, inquisitive and covered in spots, with absolutely no idea what SEO stands for. Every Friday he shares his thoughts on SEO, agency life and whatever else catches his attention. He hasn't got a name yet. Suggest one →

Commercial Honesty

A recommendation is only useful when we believe in it.

Digitalhound has declined more than £60,000 in potential fees from businesses we did not believe we could help sufficiently. That is not a claim that we are right for everyone. It is evidence that we would rather say no than manufacture activity around a budget.

We will tell you what the evidence suggests, what remains uncertain and what we believe should happen next. If the right answer is narrower than the brief, we will say so. If another specialist is better suited, we will say that too.

We Will Investigate Before Recommending

Your business should not be fitted into a predetermined package.

We Will Explain the Reasoning

You should understand what is being done, why it matters and how success will be judged.

We Will Not Pretend to Know the Unknowable

We cannot see inside Google, Microsoft or an AI model's proprietary systems. We can observe, test, measure and interpret the evidence honestly.

We Will Protect the Long Term

Short-term gains are not useful if they damage trust, authority or the assets the business has already built.

Client Perspective

What our clients say.

"We have been part of the Digitalhound journey for the past 42 months and have found Darryl and the team to be extremely efficient, collaborative and helpful throughout. The clarity of communication is outstanding and we are delighted to place our ongoing trust in them."

Steve Miller

Marketing Director, All Destinations Travel

★★★★★

"When we started working with Digitalhound we had zero AI search citations. Within 3 months we had over 32,400 citations in Bing alone. I had no idea that was even possible."

John Brown

Owner, GetCarHire.com

Start with the Evidence

Before we recommend anything, we need to understand your business.

Book a free 30-minute conversation. We will look at your current position, listen to what you are trying to achieve and tell you honestly whether we believe Digitalhound can help.

No predetermined package. No pressure. Just a straightforward first conversation.

Book Your Free 30-Minute Conversation Send Us Your Question

FAQs

Common questions

What does Digitalhound do?

Digitalhound is a London-based search and digital strategy agency. We help businesses improve traditional SEO, AI Search visibility, content authority, paid performance, conversion and the technology that connects those disciplines.

How is Digitalhound different from other agencies?

We begin with evidence rather than a predetermined package. Our approach is to understand first and prescribe second. We also develop and test original frameworks, including the Human Moat and Citation Share, to help clients respond to changes that established playbooks do not yet fully explain.

Does Digitalhound still provide traditional SEO?

Yes. Organic rankings, technical SEO and search demand still matter. AI Search has expanded the search surface; it has not removed the need for strong SEO foundations.

What is AI Search visibility?

AI Search visibility is whether a business appears, is named or is referenced when AI-powered systems answer relevant customer questions. We assess the content, technical clarity, authority and evidence that influence whether a business is considered a useful source.

Which industries does Digitalhound specialise in?

We work particularly well with travel and hospitality, legal and professional services, ecommerce and retail, fintech and specialist B2B businesses. These are sectors where visibility, trust and proof directly influence commercial decisions.

Where is Digitalhound based?

Digitalhound is based at 207 Regent Street in London. We work with clients across the United Kingdom, Europe and the United States.

How long does it take to see results?

It depends on the starting position, the market and the work required. Some technical or paid-media changes can produce signals quickly. Search authority and content ecosystems usually take longer. We set expectations against the evidence rather than promise a standard timetable.

Does Digitalhound offer a free consultation?

Yes. We offer a free 30-minute conversation to understand your objectives, review your current situation and decide whether there is a sensible basis for working together.

We follow the evidence. Especially when search is changing.