SEO Investment Guide

SEO Package Prices: What You Actually Need to Know

Most agencies will sell you a package. We will tell you the truth about what SEO investment really involves, and why the right answer depends entirely on your situation.

32,400+ Citations Built
15+ Years Experience
Bespoke Engagements Only
UK-Based Team

Why We Don't Do Fixed Packages

The problem with standard SEO packages is that they price the agency's convenience, not your results. A local solicitor competing in one city needs something completely different from a national ecommerce brand targeting 500 product categories. Selling them the same Gold Package serves neither well.

Digitalhound scopes every engagement from scratch. That means a proper audit of where you are, analysis of your competitive landscape, and a strategy built around what will actually move the needle for your specific goals.

"We have never believed that SEO package prices should be set by what is easy to sell. They should reflect what a specific business genuinely needs to grow."

What Determines SEO Package Prices

Site Size and Complexity

A 10-page brochure site and a 50,000-page ecommerce store are entirely different propositions. Crawl architecture, internal linking, duplicate content and indexation challenges all scale with size.

Competitive Landscape

Ranking in a low-competition niche costs less than competing for high-value legal or financial keywords where established domains have spent years building authority.

Current Baseline

Sites with existing authority, clean technical foundations and some rankings need less remedial work than those starting from scratch or recovering from a penalty.

Target Geography

Local SEO, national campaigns and international multi-language strategies each carry different scope and resource requirements. The geography shapes the work at every level.

Content Requirements

Some sites need minimal new content; others need hundreds of pages of expert, authoritative material to compete. Content is often the largest variable in overall investment.

Goals and Timeline

Aggressive growth targets with shorter timelines require greater resource allocation than a steady, longer-term build. We size the engagement to match the ambition.

What SEO Typically Costs: Indicative Ranges

These figures reflect what businesses at different stages and scales typically invest in SEO. They are starting points for a conversation, not fixed prices. Your actual scope will be determined after a proper review of your situation.

Foundational

From £1,500/month

Smaller sites, local or niche markets, strong existing baseline

Technical fixes, local citations, content refresh, monthly reporting.

  • Technical SEO and site audit
  • Local citation building
  • On-page optimisation
  • Monthly performance reporting

Authority

From £6,000/month

Large sites, highly competitive sectors, multi-channel integration

Dedicated resource, advanced link strategy, content at volume, regular board-level reporting.

  • Dedicated senior resource
  • Advanced link strategy and digital PR
  • Content at volume
  • Multi-channel integration
  • Board-level reporting

All engagements begin with a scoping call and site audit. Final investment is agreed before any work begins.

What Every Digitalhound Engagement Includes

Whatever the scope, these are the foundations every engagement is built on.

Technical SEO audit and ongoing monitoring

Keyword research and opportunity mapping

On-page optimisation

Content strategy and creation

Link acquisition and digital PR

Monthly reporting and strategy calls

The Problem With Standard SEO Packages

Off-the-shelf packages are built around what is easy to deliver at scale, not what your business needs. You end up paying for activity that does not move the needle while the things that would make a real difference get left out because they do not fit the template.

Scoping from scratch costs more thought upfront. But it means the resource goes where it will actually produce results, not where it is easiest to report.

Package Agency
Digitalhound
Fixed deliverables
Scoped to your goals
Same approach for every client
Built around your market
Activity reports
Outcome-focused reporting
Upsells when you need more
Right-sized from the start

Frequently Asked Questions

How quickly will I get a quote?

Within 48 hours of an initial call. We do not send generic pricing sheets. After speaking with you, we review your site, your market and your goals before putting together a specific recommendation.

Do you require long contracts?

No. We work on rolling monthly agreements after an initial three-month commitment. The three months gives us enough time to complete the foundational work and start generating meaningful data before we report on progress.

What is included in the initial audit?

Technical crawl, keyword gap analysis, backlink profile review and competitor benchmarking. The audit forms the basis of your scoped proposal, so we take it seriously rather than treating it as a sales tool.

Can I start with a smaller budget and scale up?

Yes. We can scope a foundational engagement that builds toward greater investment as results develop. The key is being honest about what a smaller budget can realistically achieve in your market, so expectations are properly set from the start.

Do you work with businesses outside London?

Yes. All client work is handled remotely with regular calls and reporting. Our client base spans the UK and internationally. Location is not a factor in the quality of what we deliver.

Is SEO right for my business?

That depends on your customers' search behaviour. We will tell you honestly on the scoping call if we do not think SEO is the right channel for you at this point. Recommending something that will not work is not something we do.

Ready to Talk About What SEO Could Do for Your Business?

Start with a no-obligation scoping call. We will look at your site, your market and your goals, and tell you exactly what we would recommend and what it would cost.

Book a Free Consultation
info@digitalhound.co.uk