Privacy Policy

Who We Are

Our website address is: https://www.digitalhound.co.uk

Digitalhound Ltd is a digital marketing and SEO agency based in London. We provide SEO, content marketing, PPC, CRO and brand marketing services to clients in the legal, travel, hospitality and ecommerce sectors.

As a data controller, we are responsible for the personal data we collect and process via this website and in the course of delivering our services.

What Data We Collect and Why

Contact form enquiries

When you submit an enquiry via our contact form, we collect your name, email address, company name, phone number and the details you provide in your message. We use this information to respond to your enquiry and, where relevant, provide a quotation or proposal. The lawful basis for this processing is legitimate interests.

Website analytics

We use Google Analytics 4 (G-WBGXHYNPYM) to understand how visitors use our website. This collects anonymised data including pages visited, time on site, device type and approximate location. No personally identifiable information is collected through analytics. The lawful basis is legitimate interests.

Cookies

Our website uses cookies for analytics and to improve your browsing experience. See our cookie section below for more detail.

Direct business communications

If you are an existing client or prospective client we may contact you by email or phone regarding our services. The lawful basis is legitimate interests. You may opt out at any time.

How We Use Your Data

• To respond to enquiries and provide requested information
• To deliver contracted services to clients
• To improve our website and user experience via analytics
• To send relevant marketing communications to business contacts (you can opt out at any time)
• To comply with legal obligations

Who We Share Data With

We do not sell your personal data. We may share data with trusted third-party service providers who help us operate our business, including:

• Google Analytics: anonymised website usage data
• Email and CRM platforms: for managing client communications
• Hosting and infrastructure providers: who process data on our behalf under data processing agreements

All third parties are required to handle your data securely and in accordance with UK GDPR.

Data Retention

We retain personal data only for as long as necessary for the purpose it was collected, or as required by law. Contact enquiry data is typically retained for up to 2 years. Client data is retained for the duration of the client relationship and for 6 years thereafter for legal and accounting purposes.

Cookies

We use the following types of cookies:

• Essential cookies: required for the website to function correctly
• Analytics cookies: Google Analytics, used to measure website usage (anonymised)

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: to request a copy of the data we hold about you
• Right to rectification: to request correction of inaccurate data
• Right to erasure: to request deletion of your data (subject to legal obligations)
• Right to restrict processing: to limit how we use your data
• Right to data portability: to receive your data in a portable format
• Right to object: to object to processing based on legitimate interests

To exercise any of these rights, please contact us using the details below. We will respond within one calendar month.

Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page shows when it was last reviewed. Continued use of our website after any update constitutes acceptance of the revised policy.