Strategic press release distribution that earns high-authority backlinks, drives referral traffic and amplifies your brand across the web.
Why It Works
A well-crafted press release does far more than announce news. It places your brand in front of journalists, editors and content aggregators who can generate authoritative backlinks, social sharing and referral traffic that compound over time.
Unlike blog outreach or directory submissions, press release distribution taps established editorial networks. A single strong release picked up by regional and national outlets can yield dozens of high-authority links in days.
87% of journalists say they find story ideas through press releases.
CISION State of the Media ReportCraft and Structure
Most press releases fail because they read as thinly disguised advertisements. Journalists and editors are inundated with releases and quickly discard anything without a genuine news angle.
Our writers are trained in editorial style. Every release we produce is structured to meet the expectations of the journalists and outlets we target.
Distribution Network
We distribute through an established network of wire services, sector-specific outlets and individual journalist relationships built over 15 years of PR work.
Client Results
A selection of press release campaigns managed by Digitalhound across travel, retail and brand announcement contexts.
Secured editorial coverage and backlinks from travel media and news aggregators for a new destination-focused car rental campaign. Multiple high-authority placements achieved within 72 hours of distribution.
Distributed a promotional announcement to retail and consumer finance outlets, generating coverage across technology and ecommerce press with strong referral traffic to partner pages.
Transformed an agency award into a credible brand-building release, achieving pickup from digital marketing industry publications and generating brand-mention links from respected sector sources.
A data-led consumer piece positioned for news pickup, attracting link placements from price comparison and consumer advice publications with strong organic search value.
The Full Service
No hidden costs. No outsourced writers. Every element of your campaign is handled in-house by our UK-based team.
A senior writer crafts your release in proper AP/editorial style, with a newsworthy angle, keyword integration and a headline built to attract journalist attention.
Natural keyword placement, anchor text strategy and metadata optimisation ensure your release contributes to your wider search ranking goals beyond just link acquisition.
We map your story to the right channels and outlets before distributing. Blanket distribution wastes budget; targeted distribution earns coverage.
Beyond wire services, we contact individual journalists and editors in your sector who are most likely to find your story genuinely useful for their readers.
A full pickup report showing where your release was published, which links were earned, estimated reach and referral traffic impact, delivered within ten working days.
We follow up with publications and journalists to maximise coverage, and maintain relationships that benefit your future campaigns and ongoing media presence.
Common Questions
Straight answers to the questions clients ask most often before starting a press release campaign.
Start Your Campaign
Tell us about your story and we will put together a distribution strategy and quote. No obligation, no jargon, just a straight conversation about what press release activity can do for your rankings and brand.
Or email us directly at hello@digitalhound.co.uk