Getting people to your website is the first problem. Getting them to act when they arrive is the second. CRO is the discipline that solves the second problem, without spending more on traffic.
What Is CRO
Conversion rate optimisation is the practice of improving what happens when people arrive at your website. It is not about getting more traffic. It is about getting more value from the traffic you already have.
The maths is straightforward. If you have 1,000 monthly visitors and a 2% conversion rate, you get 20 customers. Raise that conversion rate to 3% and you get 30 customers. That is 50% more revenue from the same number of visitors, at no additional acquisition cost.
We identify the friction, confusion and missed opportunities in your current customer journey and fix them systematically. Every change is grounded in data and tested before it is made permanent.
More revenue from your existing traffic. Every pound you have already spent on acquisition works harder.
No guesswork. Every recommendation is backed by analytics, user behaviour data and testing.
CRO improvements almost always make your site easier to use, which benefits all users regardless of whether they convert.
Each improvement builds on the last. The gains compound over time as more of your funnel is optimised.
Our Focus Areas
The words on your pages do the selling. We ensure your copy speaks directly to your customer's motivation and removes the reasons they hesitate.
Layout, hierarchy and visual flow that directs attention to the actions that matter and removes the distractions that dilute them.
Mapping the paths visitors take through your site to identify where they drop off, where they hesitate and what is causing both.
Controlled experiments that measure the impact of changes before they are applied at scale. No assumptions. Only what the data shows.
Showing different content to different visitor segments based on source, intent and behaviour to improve relevance and conversion rates.
Reducing abandonment at the point of commitment by simplifying the process and removing unnecessary friction.
CRO and Your Channels
Higher rankings bring more visitors to your pages. CRO ensures more of those visitors take the action you want. The two work together to compound your results.
Doubling your conversion rate has the same revenue impact as doubling your traffic, at a fraction of the cost. CRO is one of the highest-return investments in your marketing mix.
AI-driven search sends pre-qualified visitors with high intent. Your landing pages need to match that intent precisely and convert efficiently. CRO makes that happen.
Key Metrics
The percentage of visitors who complete the primary goal action on your site.
The share of visitors who leave without interacting. High bounce often signals a mismatch between expectation and reality.
How long visitors spend engaging with your content. Longer sessions typically correlate with higher conversion probability.
Whether your calls to action are doing their job of moving visitors to the next stage of the journey.
For ecommerce: the percentage of visitors who add items and do not complete purchase. Significant revenue opportunity.
What each new customer actually costs across all your channels. CRO reduces this directly by converting more of your existing traffic.
Book your free CRO review. We will identify your biggest conversion opportunities and tell you what fixing them is realistically worth.
Book Your Free CRO Review"We spent two years trying to drive more traffic. Digitalhound spent six weeks fixing what happened to visitors when they arrived. The difference in revenue was immediate."
Ecommerce Director, UK Retail Brand
Get in Touch
Tell us about your website. We will carry out an initial assessment of your conversion performance and come back to you with a clear view of where your biggest opportunities lie.