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Contact us today to learn more about our content marketing services and how we can help your business grow. Schedule a 30 minute FREE Consultation with our experts now…
5 GREAT REASONS TO USE OUR CONTENT MARKETING SERVICES

Mining for gold with robust Data Segmentation…

Making sense from the different behaviour characteristics of customers and future prospects is an ongoing challenge for most businesses. Without rigorous data segmentation however, marketing spend and resources can be wasted on fruitless campaigns pitched to the wrong prospects resulting in disappointing ROI results, poor retention rates and worse still a disgruntled audience. Customer bases are traditionally divided into groups of individuals by age, gender, interests, spending habits etc; and then further sub-divided by attributes such as behavioural attitudes and psychological profiling.

Can data help improve Customer acquisition?

From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign results Digitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.
Common Data Triggers Demographics Location Website Purchase History Interest|Needs Re-Targeting
data mining tips
Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.
The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1 and 2 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.

Bringing your data to life…

data-mining data-mapping data-mining
Call our data specialists today on 020 7873 2476 or click here for more info…
Contact us today to learn more about our content marketing services and how we can help your business grow. Schedule a 30 minute FREE Consultation with our experts now…
©2023 Digitalhound London. Registered in England & Wales 09302377

Mining for gold with robust Data Segmentation…

Making sense from the different behaviour characteristics of customers and future prospects is an ongoing challenge for most businesses. Without rigorous data segmentation however, marketing spend and resources can be wasted on fruitless campaigns pitched to the wrong prospects resulting in disappointing ROI results, poor retention rates and worse still a disgruntled audience. Customer bases are traditionally divided into groups of individuals by age, gender, interests, spending habits etc; and then further sub-divided by attributes such as behavioural attitudes and psychological profiling.

Can data help improve Customer acquisition?

From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign results Digitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.
Common Data Triggers Demographics Location Website Purchase History Interest|Needs Re-Targeting
data mining tips
Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.
The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1, 2 and 3 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.

Bringing your data to life…

data-mining data-mining data-mapping
Call our data specialists today on 020 7873 2476 or click here for more info…