If you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation. We'll discuss your goals and provide you with a customised marketing plan that fits your needs and budget. Let's work together to help your business succeed.
Contact UsIf you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation.Tel: +44 (0)20 7873 2476Address: 207 Regent StreetLondonW1B 3HH United Kingdom
Contact us today to learn more about our content marketing services and how we can help your business grow.Schedule a 30 minute FREE Consultation with our experts now…
5 GREAT REASONS TO USE OUR CONTENT MARKETING SERVICES
Mining for gold with robust Data Segmentation…
Making sense from the different behaviour characteristics of customers and future prospects is an ongoing challenge for most businesses. Without rigorous data segmentation however, marketing spend and resources can be wasted on fruitless campaigns pitched to the wrong prospects resulting in disappointing ROI results, poor retention rates and worse still a disgruntled audience. Customer bases are traditionally divided into groups of individuals by age, gender, interests, spending habits etc; and then further sub-divided by attributes such as behavioural attitudes and psychological profiling.
Can data help improve Customer acquisition?
From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign resultsDigitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.
Common Data Triggers•Demographics•Location•Website•Purchase History•Interest|Needs•Re-Targeting
“Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.”
The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1 and 2 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.
Call our data specialists today on 020 7873 2476or click here for more info…
Data Mining and Segmentation
powerful conversion metrics…
Contact us today to learn more about our content marketing services and how we can help your business grow.Schedule a 30 minute FREE Consultation with our experts now…
If you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation. We'll discuss your goals and provide you with a customised marketing plan that fits your needs and budget. Let's work together to help your business succeed.
Contact UsIf you're ready to take your marketing to the next level, we're here to help. Contact us today to schedule your free consultation.Tel: +44 (0)20 7873 2476Address: 207 Regent StreetLondonW1B 3HH United Kingdom
Mining for gold with robust Data Segmentation…
Making sense from the different behaviour characteristics of customers and future prospects is an ongoing challenge for most businesses. Without rigorous data segmentation however, marketing spend and resources can be wasted on fruitless campaigns pitched to the wrong prospects resulting in disappointing ROI results, poor retention rates and worse still a disgruntled audience. Customer bases are traditionally divided into groups of individuals by age, gender, interests, spending habits etc; and then further sub-divided by attributes such as behavioural attitudes and psychological profiling.
Can data help improve Customer acquisition?
From a marketing standpoint however, a ‘value’ segmentation based around dividing groups of customers by cost of acquisition, the revenue they generate and the costs of maintaining ongoing relationships with them tends to produce better ROI campaign resultsDigitalhound’s data segmentation team analyses what data will be collected and how it is to be gathered. Collecting and integrating data from various sources, mining that data for proper segmentation, establishing effective communication touch points with both marketing and customer service units, and implementing applications to handle the data and respond to the information it provides. By doing so, Digitalhound enables you to easily identify your customer database, allowing your products, services and messaging to be tailored precisely to suit your target market.
Common Data Triggers•Demographics•Location•Website•Purchase History•Interest|Needs•Re-Targeting
“Some say that data mining is a boring and laborious task and yet, we would beg to differ! Clients have seen significant improvements in churn and burn rates as a result of segmentation.”
The primary aim of sifting through data is to convert it ultimately into actionable steps that produce a desired outcome. Figures 1, 2 and 3 below illustrate simple work flows, to examine the process of mining information to achieve a predetermined set of knowledgeable insights.